I said in a recent discussion that it’s the content which matters but is that true today? We have the situation in which bookshops are trying to keep afloat and the books they display prominently are those which will bring them the most revenue. This means the ones from publishers who give them a regular extra discount for putting their books on display in the window and/or inside and promote them in the press etc. It doesn’t matter if they are chick-lit, non-fiction or fiction masquerading as truth. So long as it sells, it’s manna from heaven.
At a recent meeting in Dublin, I heard that 9 in 10 of ‘celeb’ books fail but the 10th hits the big time and pays for the others. What does that say for content? At Famous Biography, we’d like to think that content is king and that books like our ‘Virtue and Vice’ will prove the point. There is no doubt that in Catherine Hayes and Lola Montez, we have great characters to work with.